Jill Konrath is an internationally recognized sales strategist, author, and speaker. She has two bestselling books, SNAP Selling and Selling to Big Companies; and an awesome blog: http://www.jillkonrath.com/sales-blog/
One of her latest posts, although short and sweet, was really powerful and is something I tell my team all the time:
There is no perfect outbound message to a prospect – so don’t over think it.
So, I just had to share it with you all. Here is the video below and link to blog post: