The momentum that you generate in December will be carried over to 2014. There is nothing more encouraging than getting calls setup for the next quarter. I used to use this all the time. I call it the “After the Holidays” campaign.
It’s something like this:
“Hi Timmy – Thanks for your reply. The holidays are approaching and unless you have an immediate need around [whatever your company does] during the holidays, are you around for a quick phone call sometime early to mid Jan?
“Hi Timmy – Thanks for your reply. Are you around for a quick phone call sometime after the holidays? Happy Holidays!
“Hi Timmy – Thanks for your reply. Are you around for a quick phone call sometime after the holidays? — I’ll send an invite as a reminder.
Leverage the holidays as a reason to be passive, but assertive and get something on the calendar. I PROMISE, you will feel awesome rolling into the new year with meetings on the books. You’ll have an edge. This is why we reach the each inch. And sometimes, we get some surprises and business closes from out of nowhere…
It’s you’re choice. You have all hit your goals. You decide how hard you reach.