S4S Infographic: The Sales Conversation Framework

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The Sales Conversation Framework is a mental and operational framework used to organize, monitor, and control a sales engagement or even entire cycle. This iteration below is focused on explaining the nuances between outbound vs inbound leads. I developed this based on my experiences selling a variety of products over the years and having to also handle multiple prospect types.

I found that no matter how the prospect got to you, it was either an inbound or outbound generated lead. I also found myself tending to forget my selling framework when I didn’t have to cold call or outbound prospect and the lead was inbound; which was not a good habit.

Above is a graphic that I created to keep be focused and allow me to teach others the concept.