Jorge: How did you meet your co-author Gabriel and what inspired you to write Traction Book?
Justin: I met him through a cold email. Shortly before I graduated college I was listening to an interview he had with Andrew Warner of Mixergy where he talked about this book he’d been trying to work on, Traction, but didn’t have time for because DuckDuckGo (his startup) was taking off.
I wrote him a cold email [note - happy to provide the text of that email if interesting] and pitched him on working together to finish the book project. After a few scoping calls and thoughts, he was game for it. And now, almost 2 years later, we’re launching Traction!