Jorge: I noticed that you have an MA in Clinical Psychology which is awesome. How did you get into sales and marketing and how have you seen it evolve over the past 10 years?
Howard: I’ve always enjoyed solving problems. While it was rewarding to work with patients on a one-on-one basis, I wanted to take on the challenge of solving something larger that would help many more people. That lead to the creation of the 4Therapy network, which I started so that people with behavioral health needs and their families could get referred to quality providers while ensuring maximum confidentiality. In order to get healthcare providers on board, I had to give myself a crash-course in sales and digital marketing. I actually loved the process, and it centered around my passion for studying human behavior.
When my company was acquired by CRC Health, they brought me on as their VP of Marketing in order to expand their efforts nationally. One of my goals there was to drive leads from digital channels to a national call center. I immediately saw a need to be able to not only make those call center reps convert more inbound callers, but also to be able to use call tracking to understand which marketing sources were driving the most valuable calls. The results was total marketing and sales visibility in Salesforce. We got it done, but it was hard. I wanted to make what we accomplished easy for people, which was what sparked the idea for RingDNA.
Jorge: What does Implisit do and what was the motivation for launching the product?
Gilad: Implisit helps organizations sell better, by leveraging customer communication to fully update CRM records and provide managers with real-time accurate picture of their pipeline. We developed a system that integrates emails with the CRM platform, and through data-science and big data algorithms, is able to automatically update leads, contacts and opportunities. We leverage this data to provide managers with tools that directly impact revenue, such as identifying opportunities at risk and best performing sales reps.