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Interviewee: Howard A. Brown, Founder and CEO at RingDNA

Interviewer: Jorge Soto, Founder at Sales4StartUps

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Jorge: I noticed that you have an MA in Clinical Psychology which is awesome. How did you get into sales and marketing and how have you seen it evolve over the past 10 years?

Howard: I’ve always enjoyed solving problems. While it was rewarding to work with patients on a one-on-one basis, I wanted to take on the challenge of solving something larger that would help many more people. That lead to the creation of the 4Therapy network, which I started so that people with behavioral health needs and their families could get referred to quality providers while ensuring maximum confidentiality. In order to get healthcare providers on board, I had to give myself a crash-course in sales and digital marketing. I actually loved the process, and it centered around my passion for studying human behavior.

When my company was acquired by CRC Health, they brought me on as their VP of Marketing in order to expand their efforts nationally. One of my goals there was to drive leads from digital channels to a national call center. I immediately saw a need to be able to not only make those call center reps convert more inbound callers, but also to be able to use call tracking to understand which marketing sources were driving the most valuable calls. The results was total marketing and sales visibility in Salesforce. We got it done, but it was hard. I wanted to make what we accomplished easy for people, which was what sparked the idea for RingDNA.

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Interviewee: Gilad Raichshtain, Founder and CEO at Implisit

Interviewer: Jorge Soto, Founder at Sales4StartUps

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Jorge: What does Implisit do and what was the motivation for launching the product?

Gilad: Implisit helps organizations sell better, by leveraging customer communication to fully update CRM records and provide managers with real-time accurate picture of their pipeline. We developed a system that integrates emails with the CRM platform, and through data-science and big data algorithms, is able to automatically update leads, contacts and opportunities. We leverage this data to provide managers with tools that directly impact revenue, such as identifying opportunities at risk and best performing sales reps.

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SellHack

Interviewee: Ryan O’Donnell, Growth at SellHack

Interviewer: Jorge Soto, Founder and Editor at Sales4StartUps

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Jorge: What is your professional background and what was the inspiration for launching SellHack?

Ryan: Tech wasn’t always my gig. I cut my teeth in sales as a cold caller/account opener at a retail brokerage firm in 2004 after moving to NYC from Ohio. 500 calls a day, 50 connects, 5 leads, 1 account. It was a grind and the promise of money was outweighed by love for the efficiency created on the web.

I made a few moves, joined a rocket ship early on (Right Media) and stayed on to build the international business after an $860M acquisition from Yahoo! I left in 2011 to work on a social gifting company that pivoted into Sociagram (http://sociagram.com) a video communication platform.

A friend and business partner built the first version of SellHack after hearing me express frustration over the inefficiency of finding email addresses manually or with rapportive. I advised them for a while and officially joined the team a few months later after seeing the potential of a productivity hack evolving into a real company.

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